About TMG

Talaat Moustafa Group

With over 40 years of expertise, spanning the entire region, Talaat Mosutafa Group (TMG) has cemented its reputation as the foremost leader in residential and commercial development, planning, construction, and management. Over the organization’s extensive lifetime, TMG has accumulated a land bank of more than 45 million m2, which includes a plethora of noteworthy projects such as Madinty, an 8000-feddan mega city development in New Cairo, Al Rehab City (New Cairo), Al Rabwa (El Sheikh Zayed) and Mayfair (Al Shorouk). These iconic projects highlight our world class competencies and our focus on excellence with regards to quality and design.

TMG is also proud to be an investment partner in the Egyptian tourism industry, setting new standards in luxury and excellence with ambitious developments such as Four Seasons Sharm El Sheikh Resort, Four Seasons Nile Plaza (Cairo), Four Seasons San Stefano Grand Plaza (Alexandria), and Kempinski Nile Hotel (Cairo).


We build for a better future, creating everything with the ultimate objective of enhancing our communities through innovation and sustainability, whilst simultaneously upholding the highest international standards of quality. Our philosophy is summed up through our visionary outlook, a solid work ethic, and a belief that anything is possible.

The New Administrative Capital – The Future is Here

The New Administrative Capital is a venture which aspires to usher in a new era of commitment to economic growth and societal advancement – the perfect compliment to TMG’s own core values and objectives.

The New Administrative Capital is situated on the border of Badr City, nestled between the Cairo-Suez Road and the Cairo-Ain Sokhna Road, neighboring the New Cairo expanse.

Optimal Location

Celia, the largest fully comprehensive project so far in the New Administrative Capital, is spread over 500 acres of land and boasts an optimal location, along the Southern Bin Zayed Axis, with access to the Suez Road. Celia is also a short distance from New Cairo and just a few minutes away from the Cairo International Airport.

Celia is located inside the Green River Park, flanked by the Technology Park and Expo City, and minutes from the Governmental District, Masa Hotel and the Presidential Palace.

Celia – A New Concept of Urban Living

Derived from the Latin word meaning ‘heaven’, Celia is a community which befits the title it was given. By seamlessly integrating innovation, luxury and comfort, Celia was developed with the aim of enhancing the concept of community living. Through the provision of high quality services, picture perfect landscaping and charming residential areas, lifestyle elevation was at the forefront of the vision for the Celia community.

Developed by the Arab Company for Projects and Urban Development, a subsidiary of TMG, Celia is also the first project that provides and caters for entertainment and services in the New Administrative Capital. The end result? The perfect place for both residents and investors seeking high investment returns.

Celia Philosophy

The overarching vision for Celia, is to create a “live-work-play” community in the heart of the New Administrative Capital. Working with the topography of the land, Celia is built across multiple elevations, adorned with vast green spaces and water features throughout the project. The focal point of Celia is “The Village”, a commercial and entertainment center that forms the beating heart of Celia, a place where residents can feel the urban buzz of high-end retail, shopping and entertainment venues.

Residential zones radiate from this vibrant activity core, comprising of homes that cater for various family lifestyle needs, sports facilities, social clubs, pedestrian and cycling paths and education facilities.

Balance & Flow

In harmony with the topography of the land, residential apartments to the east and villas to the west look out over the entire project from above, sloping inwards towards the Neighborhood Service Centers, then continuing down to the Commercial Village Center.

Manicured green spaces create a relaxing ambience that effectively reduces the urbanised density of the project and maximizes on efficient use of the land.

Intelligent Design

Pedestrian and cycling paths are the veins that run through Celia, connecting all areas of the vast community. Rich flora and meticulous landscaping of wide-open spaces are in abundance, promoting a healthy and peaceful lifestyle.